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Billy Farina

Billy Farina

President of National Ad Platforms

Cox Media Group (CMG) named Billy Farina as President of National Ad Platforms, effective Sept. 17, 2018. Billy provides strategic, business and operational direction and leadership to CMG’s national ad platforms, including CoxReps, Gamut and Videa.

A founding member of both the Cable Advertising Bureau and National Cable Communications organizations, Farina also played a key role in launching Cox’s cable advertising business. He started his career at Cox in 1984 as an account executive in Rhode Island where he held various executive positions.

In his previous position, Farina was regional vice president for CableRep Advertising, now known as Cox Media. His vision focused on turning cable into a viable advertising option, while building a profitable business division within Cox. 

Farina holds a B.A. in political science and radio and television communications from the University of Arizona, and an M.B.A. from the University of Connecticut. He also serves on the board of directors for both the Cable Advertising Bureau and National Cable Communications organizations.