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Traci Will

Traci Will

Senior Director of Media Sales Analytics

As Senior Director of Media Sales Analytics, Traci Will manages television and digital measurement. Joining CoxReps in January of 2016, Traci has been part of the Cox family since 2010, initially serving as a media consultant for Adify. She has since worked for Cox Digital Solutions as Senior Campaign Analyst and Supervisor of Campaign Analytics, as well as for Gamut as Director of Sales.

Traci greatly enjoys serving her team and working with the talented people at CoxReps. A self-described data geek, Traci finds excitement in performance metrics and new ways of visualizing data. Outside of CoxReps, Traci is on a performance-related sub-committee at the IAB. She is also a periodic volunteer for Junior Achievement and has served on the children’s ministry at her church.

Traci earned a BS in Psychology from Illinois State University. From there, she went on to Southern Illinois University, completing a Paralegal Studies program. Traci and her husband, Ryan have two children. Rounding out their family are a Doberman named Lexie and a Yorkie named Bailey. Whether they’re seeing a movie, touring an open house, or just hanging out, Traci relishes time spent with her family.